For Phoebe English, we focused on creating flat lay photography that captured the essence of their sustainable, hand-crafted fashion pieces. Each garment was styled to emphasise its texture, structure, and thoughtful design, ensuring the craftsmanship was at the forefront of every image. By carefully arranging the pieces and using natural, diffused lighting, we highlighted the brand’s minimalist aesthetic while also bringing attention to the fine details that make Phoebe English’s collection stand out. The resulting images reflected the brand’s commitment to slow fashion and thoughtful production, perfectly aligning with their values. These visuals not only strengthened Phoebe English’s online presence but also resonated deeply with their audience, reinforcing the brand’s identity as a leader in sustainable fashion.