10 Common Product Photography Mistakes
Product photography is an essential premise in e-commerce and can mark the difference between conversion and lack thereof. Different factors dictate the choice of images used in the representation of the products.
Poor camera settings and image composition are the primary causes of common mistakes in product photography. Specific focus by the photographers and art directors will lead to quality photos that will attract views ultimately leading to sales.
1. White Balance
Accurately representing the colours of the product is the primary concern in product photography. White balance is the capturing of the image to represent the right temperature for the products and how they should be represented.
Poor representation of colours leads to dissatisfaction in the customers who may want to buy the products. The temperature should be neither cool nor warm but should be an accurate representation of the products as they appear to the eye.
2. Poor Lighting
Photography is all about lighting, and the representation of products should focus on adequate lighting. The photographer should pay attention to light balancing to ensure that all the sources are balanced and that the images have ample light.
Bad lighting entails lack of adequate brightness, use of direct light, and wrong colour light according to the product under review.
It is solved by ensuring that there is adequate light balancing through the use of a single source. When using artificial lighting, there should be a complimentary light source that will allow for the professional dispersion of light on the product.
3. Image Blurredness
This is one of the leading factors that put off site visitors. Picture quality is one of the most important factors for consideration, and any blurring will lead to the inadequate representation of the product. Blurred images will affect the depiction of the products, and this will affect customer persuasion.
There is no specific control for image sharpness and clarity since it entails ample setting of the camera for the right aperture size. The photographer’s skills and camera specifications will allow for the elimination of this mistake and allow for the capturing of top quality photographs.
The choice of background is as important as the product under representation. The background colour should be complementary to the product. Many developers focus on the use of only one backdrop for all the products, therefore leading to the poor representation of the other goods.
A busy background is a common mistake in product photography since it diverts attention from the product. This type of background mostly entails the image taken in the shop while in the midst of other products.
Diversion of the focus of the image will lead to inadequate representation, and consequently low conversion of sales.
5. Poor Product Look
The primary goal of product photography is the representation of the images, and this is dependent on how they look. It is the photographer’s job to ensure that the products under focus appear as they should.
Some of the factors that affect the product representation include creases and dust. Disorganization and lack of orientation of the product will turn off the customers since they will feel that it is not the right product for their use.
6. Small Images
Image size is an essential aspect of picture quality and representation of the details involved. A common mistake in product photography is the dependence on editing for photo enlarging, leading to blurred images. Zooming is an integral tool in e-commerce, and small images will lose their quality.
A standard size for the products is 3000px X 2400px, which is a 5:4 ratio. The images captured under this size maintain their quality even when subjected to zooming, and will allow the clients to scrutinize the goods that they are shopping for carefully.
7. No Product In Use
Consumers always want to experience the product in real life usage, not just the theoretical and purported use that is advocated for by the sellers. This is especially practical in the clothing industry, and most developers do not consider this while uploading their images. The lack of use of the image will lead to the lack of practicality of the products.
Simple solutions to this problem include the use of mannequins or models, to ensure that the consumers get to know how they would look in the products. However, there should be more focus on the applications to ensure that they allow the customers to understand the intended usage of the products immediately.
8. No Variety
Before settling on any product, customers will compare them to others and will want an accurate representation of the image under concern. Product variety entails the depiction of the image in different angles and under different lighting.
Many developers perceive that one image per product is comprehensive enough. However, this is not the case as most consumers would want to know what they are buying explicitly. This is only achievable through the use of multiple images to represent the products. Developers should ensure that any product on sale has enough variety for maximum persuasion to the buyer.
9. Poor Editing
Before posting any product photo, final editing is done to ensure conformity to size, lighting and format balancing. Many developers use their images as is, and do not employ their creativity to create perfect photos through editing software.
Editing entails the cropping of images to perfect sizes, adjustment of the image tones, and colour balance. This will ensure that the photos are bright and well-balanced, and appear life-like.
The lack of focus by developers to proper editing leads to imperfect images that affect how the consumers perceive the products.
10. Watermarking Images
Product photography entails perfection in professionalism and the general representation of the images. Watermarked images are an effort to protect from copyright infringement, but will lead to a depiction of the photos as cluttered and unprofessional. Developers have to understand that their sales are dependent on the sale of the products and not the images, and they should shift their focus as such.
Watermarked images reduce the probability of the pictures being featured by bloggers and influencers, and this will affect the sale of the products.